Translucent bags are a trend for a period longer than just this season. From see-through backpacks to transparent clutches. Obviously, our society likes the transparency to even exist in fashion. And apparently, we still have that faith in each other for that kind of exposing.
The label Jil Sander gave the iconic American paper lunch bag a new life by releasing a luxurious version last year. They rendered it in leather and gave it an extravagant price tag. Since that moment, the lunch bag has gained new fame on the fashion blogs. Presumably with a content quite different than back in the nineties.
